Direct Trade Coffee · El Salvador
Honest coffee, rooted in El Salvador.
Aroma Madre is a direct-trade project connecting small Salvadoran coffee farms with roasters, everyday drinkers, and partners committed to their communities’ development. We’re starting with Finca El Jaguar, in Metapán.
86.00
SCA · Pacamara
1,550–1,725 m
Altitude
100%
Washed process
Finca El Jaguar · Metapán
From origin to cup · Small-batch roasting · Direct trade · High-altitude coffee · 100% Salvadoran From origin to cup · Small-batch roasting · Direct trade · High-altitude coffee · 100% Salvadoran
What brings you here?
One project, four ways to take part.
Aroma Madre connects coffee from small Salvadoran farms with roasters, everyday drinkers, and partners investing in their communities. Choose your path.
Partner / Philanthropist
I want to support the cause.
Programa Velasco, and how your contribution reaches the community directly.
→
Gallery
The people behind the coffee.
Finca El Jaguar, its growers, and the communities of Metapán.
Finca El Jaguar
Washed process
2026 harvest
Impact · Programa Velasco
Beyond the bean.
Our model reinvests part of every sale into the education and economic development of the coffee communities we work with. In partnership with the NGO Programa Velasco, we run educational programs for children and teenagers, along with initiatives that support single mothers.
Giving these communities international visibility lets us showcase the real quality of their coffee and open concrete paths to support them — whether by buying, roasting, or contributing directly to the program.
In partnership with Programa Velasco
Programa Velasco · 2026 cycle
$450
Program cost: $6,888 USD
7% funded · $6,438 to go
Design
Fundraising
Implementation
Impact
Full transparency — email us for the program breakdown and progress reports.
Alotepec‑Metapán range
The farms
We start with one. We grow with care.
We partner with small, locally-owned farms that meet three criteria: artisanal process, close ties to their community, and a genuine commitment to their people’s well-being. Today we start with Finca El Jaguar — and we’ll bring in more farms only as they meet this bar.
Owned by the Martinez family in Cantón El Brujo — 43.2 acres between 1,550 and 1,725 masl. Every lot traces to a place, a harvest, and a family, with full ISC analysis behind it.
Jose Armando Martínez
Producer · Finca El Jaguar, Metapán
From origin to cup
Washed, slow, verified.
Altitude, cool nights, and extended fermentation produce clean, structured, sweet cups — cup-scored before they ever reach the market.
01
Grown
At 1,550–1,725 masl. Altitude slows cherry development and builds sugar.
02
Harvested
Selective picking of ripe cherry by the Martinez family.
03
Washed
100% washed process with 60–70 hours of natural fermentation.
04
Cup-scored
Analyzed and certified by the ISC; cupping sheet available per lot.
The coffee
Two varieties from Finca El Jaguar.
The same honest bean, offered across roast profiles and bag sizes — green for roasters, roasted to order for everyday drinkers. Reach out for current pricing and availability.
86.00 SCA · Especial
Finca El Jaguar · Washed · 1,650 m
Pacamara
Honey, caramel, citric acidity, ripe peach. Medium‑low body, long honey finish.
Green
Light roast
Medium roast
250 g
1 kg
100 lb
Pricing by email
83.50 SCA · SHG
Finca El Jaguar · Washed · 1,500 m
Catuí
Chocolate and panela aroma, honey and citric acidity, clean honey finish.
Green
Medium roast
Dark roast
250 g
1 kg
100 lb
Pricing by email
Does your farm share these values?
We evaluate new partner farms against three criteria: small-scale production, family ownership, and a genuine commitment to their community's well-being. If your farm meets this bar, we'll visit your operation and explore — alongside our NGO partners — how to showcase your coffee and support your community.
Wholesale · Green coffee
Direct for roasters.
We currently offer Pacamara and Catuí in green. Pricing, availability, and order quantities are handled directly by email, so every shipment is sized to your roastery's needs.
We offer ocean freight for volume and air freight for speed, and can introduce you to an importer if you need one.
Samples
The cup speaks for itself.
Free samples for qualified buyers, no commitment. Each sample ships with its lot number, ISC analysis, and cupping sheet.
or sales@aromamadre.com · +503 7033‑9735